Įmonės SWOT analizė

“Bremena” SWOT analysis

strengths

• Right products, quality and reliability.

• Superior product performance vs competitors.

• Better product life and durability.

• Spare manufacturing capacity.

• Have customer lists.

• Direct delivery capability.

• Product innovations ongoing.

• Good administration’s relations

• Products have required accreditations.

• Management is committed and confident.

weaknesses

• Some of customer lists not tested.

• Some gaps in wages

• We would be a small player.

• No direct marketing experience because of marketing specialist incompetence

• Need more sales people.

• Limited budget.

• Don’t have a detailed plan for equipment improvement yyet.

• Delivery-staff need training.

• Customer service staff need training.

• Processes and systems, etc

• Low knowledge in financial distribution projects.

opportunities

• Could develop new products.

• Local competitors have poor heating products.

• Users respond to new ideas.

• Could extend to overseas.

• New specialist applications.

• Can surprise competitors.

• Could seek better supply.

threats

• Legislation could impact.

• Environmental effects would favour larger competitors.

• Existing core business distribution risk.

• Market demand very seasonal.

• Could distract from core business.

• Possible negative publicity.